Once we start receiving events from your game, we begin generating numerous game metrics on a daily basis to analyze your game. The game metrics include DAU, MAU, retention metrics, new and first time user metrics as well as those involving revenue like ARPU and ARPPU.
The data are presented to you graphically as shown in the sample below:
You can even drill down into each metric to see 30 / 60 / 90 day trending data and averages.
