Daily Active Users Metric

written by Creston


This is the start of a new article series where we talk about all the different game metrics GAMEhud tracks for your games automatically.

Daily Active Users or DAU is the number of users actively using your service or playing your game on a daily basis.  At GAMEhud, we define it as the number of unique players over a 24 hour period.  So, what constitutes a player?  A player is a player_id or device_id linked to an event.  So if an event is sent to us in a given 24 hour period with a new (i.e., not seen today) player_id or device_id attached, that is considered a player and the DAU is incremented.

We do not calculate DAU throughout the day but wait until a full day is complete and then publish the new metric for you.  We do have a "Today" screen that shows how many players are playing your game today, but in terms of calculating changes to your DAU, that happens at the end of the day.  Typically, DAU is reported as an average.  What we do is show a graph presenting each value for the last 30 days and then average for that time period.  We also allow you to see a 90 day chart with averages for 1-30, 31-60 and 61-90 days.  In the future, we will be implementing monthly charts so you can see your Daily Active Users as a monthly average.  This way, you can see how your DAU changes throughout the year by month.

So, what if you are tracking two or more games?  Right now the metrics are calculated per game.  So the DAU calculations are independent.  However, in the future, it is possible to do a "studio" based DAU calculation.  Because we link players to games as opposed to storing players "under" games, this calculation will be possible.

I hope you found this informative.  If you have any questions, please feel free to leave a comment below.  If you found this interesting, please share it using the social media icons below.


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