Monthly Active Users Metric

written by Creston


Monthly Active Users or MAU is the number of users actively using your service or playing your game on a monthly basis.  For GAMEhud, we are not quite calculating it that way.  We want to give you an updated value for your metrics every day.  So, our MAU calculation reports the number of unique players over the past 30 days.  To understand what a player is, check out our Daily Active Users Metric post.
Like DAU, we wait until the day has ended to update your MAU metric, and we also allow you to see the 30 / 60 / 90 day trends.  It is on our road map to roll out monthly based metrics.  For example, what was my 1 Day retention for January.  When these go live, you can get a true Monthly Active Users metric for a given month.  
I hope you found this informative.  If you have any questions, please feel free to leave a comment below.  If you found this interesting, please share it using the social media icons below.

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