The DAU / MAU Ratio strives to show the percentage of Monthly Active Users (MAU) that return to play your game each day. It is calculated by dividing your Daily Active Users (DAU) by your MAU.
How GAMEhud calculates this ratio is by dividing the DAU by the MAU that is calculated daily. Which, if you recall, our MAU is the number of players over the last 30 days.
Once your game reaches a steady state, this calculation does give you a pretty good idea of how many players return to play each day. However, when starting out or just after launch, your ratio will be artificially high since you are adding so many new players while your MAU is relatively low. You need to wait at least 2-4 weeks after launch before you start getting more reliable numbers for this metric.
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