Average Revenue Per Paying User (ARPPU)

written by Creston


Average Revenue Per Paying User (ARPPU) is the average revenue received from your paying users.  Typically this is recorded by day and is sometimes called average revenue per paying daily active user (ARPPDAU).  If it is done on a monthly basis, you may see ARPPMAU.  The formula is total revenue divided by only those users that have paid.

Today, GAMEhud calculates ARPPU for you as long as you send us revenue information.  We show up to the last 90 days of ARPPU stats by day.  This metric helps you analyze how your revenue per paying user is trending over time.  Other than getting new customers, the next best thing you can do is sell more to your existing customers.  Tracking ARPPU helps you do that.  

I hope you found this informative.  If you have any questions, please feel free to leave a comment below.  If you found this interesting, please share it using the social media icons below.


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