Privacy Policy

Updated March 15, 2010

Ruby Tree Software, Inc. (“Ruby Tree”) is committed to safeguarding personal and sensitive customer information. This privacy policy is applicable to the websites located at and (collectively, the “Site”) and operated by Ruby Tree. This privacy statement discloses the privacy policies for Ruby Tree and how it treats customer information gathered from ordering forms, website usage and product usage. Please review this privacy policy periodically as Ruby Tree may update it from time to time. Each time you visit the Site or provide us with information, by doing so you are accepting the practices described in this privacy policy at that time. You agree that by using the Site you are expressly and affirmatively consenting to Ruby Tree’s use and disclosure of the information that you provide, as described below in this privacy policy. Additionally, the terms and provisions of this privacy statement and the policies set forth herein are subject to and hereby incorporate all of the terms and provisions of Ruby Tree’s Web Site Terms of Use Agreement, which can be viewed and printed at:


In order to operate the Site, we may collect “contact information” (i.e., information that could be used to contact you such as full name, postal address, phone number and email address as well as Automatic Information and your IP address), “financial information” (e.g., credit and debit card numbers) and “demographic information” (e.g., zip code, postal code, hometown, purchase history information, age, and gender, as well as IP addresses that are not unique to your computer) from you. As used herein, “Automatic Information” is information collected by our computers when you request web pages or ads from the Site. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. Please note that nowhere on the Site does Ruby Tree knowingly collect contact information or financial information from children under the age of 13. If in the future, Ruby Tree collects personally identifiable information from children, Ruby Tree will do so in compliance with the Children’s Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.).

As with many websites, the Site uses standard technology called “cookies,” which are small data files that are transferred to your computer when you allow your browser to accept cookies. Cookies automatically identify your Web browser to the Site whenever you visit the Site, and make using the Site easier for you by saving your user ID, preferences and other convenient Site usage information. By tracking how and when you use the Site, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Site are based on data obtained from cookies. Additionally, accepting cookies allows you, among other things, to personalize your experience on the Site. If you do not want to allow information to be collected through the use of cookies, you can generally opt out of providing this information by turning the cookies off in your browser. However, most areas of the Site may not provide you with an acceptable user experience if you have disabled the use of cookies.


Ruby Tree uses contact information to help Ruby Tree efficiently perform transactions, to deliver the services you have requested, and to perform quality assurance, sales analyses and other business analyses. In some cases, Ruby Tree may use service providers to help perform some of these tasks, including, but not limited to, processing or fulfilling your orders, or performing customer service, business analyses or quality control, and consequently we may share your contact information with these service providers. In such cases, Ruby Tree often requires these service providers to enter into agreements with us regarding the confidential handling of your information. Ruby Tree may also provide your contact information to your credit card issuer or to credit card processors for their purposes. When you use the Site, or register with the Site, you will provide Ruby Tree with an email address where Ruby Tree, or these service providers, may contact you for the purposes described in this paragraph.

Ruby Tree may also generate non-identifying and aggregate profiles from information gathered on the Site. Ruby Tree may use this aggregated and non-identifying information to sell advertisements that appear on the Site. Ruby Tree does not share specific contact information with advertisers.

Ruby Tree may disclose specific contact information for any reason if, in the sole discretion of Ruby Tree, Ruby Tree determines that it is reasonable to do so, including, but not limited to: if Ruby Tree determines that such disclosure is necessary to comply with law, to cooperate with or seek assistance from law enforcement or to protect the interests or safety of Ruby Tree or other visitors to the Site or users of services or products provided by Ruby Tree. Also, your contact information may be passed on to a third party in the event of a transfer of ownership or assets, or a bankruptcy, of Ruby Tree.


When you are on the Site you could be directed to other sites beyond Ruby Tree’s control. For example, if you “click” on an advertisement, you may be taken off the Site onto a different website. These other websites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a website that is linked from our Site, you should consult that website’s privacy policy and terms of use before providing any personal information.


The Site incorporates reasonable safeguards to protect the security, integrity, completeness, accuracy and privacy of the information that Ruby Tree may collect and Ruby Tree has put into place reasonable precautions to protect such information from loss, misuse and alteration. While Ruby Tree makes every effort to ensure the integrity and security of its network and systems, Ruby Tree cannot guarantee that its security measures will prevent third-party “hackers” from illegally obtaining this information. Please refer to the Federal Trade Commission’s website at for information about how to protect yourself against identity theft.